A “Mompreneur”, a mom who is also an entrepreneur, recently asked how she can lock in her business name so that no one else can use it. She is in the early stages of starting her business and isn’t ready to have a sign on the door or even a website. She had many, many questions regarding her logo, her business name, other business names and logos, which basically came down to how she can create the brand she’s visualized without legal ramifications.
While answering her questions, we realized these may be common questions that start up entrepreneurs and new small business owners ask. We decided to share both her questions and our answers in this blog for your reference.
Note: Our Mompreneur’s anonymity is fully protected.
Question: I know what my business will be about. I have a name picked out and two design ideas but I wonder:
Answer: It sounds like you are well on your way to starting your business! Startups require much thought and it’s great that you’ve started on the online branding already. However, the order in which branding occurs is important for legal purposes.
To properly answer your question on the business name, we would need more details, such as the name you have in mind and the businesses and industries of said businesses that already use your chosen name. There are many ways to answer this question and to give you an idea of what the different ways might be, here’s what we would typically ask:
Once you have the strategy down for your business, then start searching website domain names and finishing up that Facebook Business Page!
If you need assistance with any of the steps above, a good business attorney specializing in small businesses and startups can help analyze your specific needs and provide insight and help. Contact one of our experienced business attorneys!
Today, March 18, 2021 the House of Representatives passed the American Dream and Promise Act.…
The Supreme Court has made it harder for undocumented immigrant in the U.S. to prevent…
The H1-B nonimmigration worker application process for each fiscal year (FY), which starts on October…
On August 30, 2020, USCIS adopted as practice a AAO decision finding that TPS holders…
As soon as Governor Newsom announced the strict requirements needed to reopen public schools in…
The Obama-era Consideration of Deferred Action for Childhood Arrivals (DACA) program has been through a…